As Creative Director, Katy's role spans end-to-end project involvement, as well as design and marketing strategy. Katy has truly proven her design and business acumen with a Bachelor of Visual Design (Hons) from Massey University and a Masters in Design from the University of Otago. She ensures our projects meet the brief but also that they push the boundaries even further in terms of design and user experience.
Katy's expertise includes brand development & management, advertising (copy and art direction), marketing strategy, wayfinding, print, and web design. She has put these skills to good use on Wild Legend and Youth Employment Success. Having been in the industry for over 15 years, Katy gets her kick from mentoring new grads and helping further craft their skills and design expertise.
When she's not at work (or working outside of work for that matter!) Katy can be found at home with cat, Miss Lilly or tending to her vegetable garden. Also, a big fan of Pinterest she's often looking for inspiration before undertaking her next home decorating challenge. Her niece and nephew keep her busy on weekends through the usual aunty duties such as baking or crafts.
A keen traveler, Katy is often planning her next adventure! Typically somewhere that involves some delicious cafes and stationery shops. Katy also enjoys spending time with her church group friends over coffee and potlucks.