Wild Things

Where the Wild Things grow. Inspired home based learning and nurturing care as close to home as possible.

The Brief

Wild Things Early Childhood Education are a comprehensive network of passionate home-based educators in Otago and Southland providing the highest quality home-based early childhood education and care for children under 5. The emergence of social media use within their target market highlighted the importance of a strong social and digital presence. They came to Firebrand for a marketing strategy, brand positioning and website refresh to appeal to parents and potential educators.

The Solution

Starting with a marketing discovery session with Firebrand, this highlighted some of the key challenges for staff, parents and children and served as a key driver for the strategic marketing outcomes. Some of these outcomes included social advertising, a website refresh, the development of a new brand guide and collateral as well as month to month social management.

The Result

The overarching strategy has set Wild things on a new path and lifted the level of their communication and recruitment initiatives across all of their channels. The team at Firebrand are proud to continually partner with the Wild Things team on new marketing initiatives and support month to month.