Strictly Coffee

Brand refresh, packaging design and a new Shopify ecommerce website for this iconic Dunedin coffee company.

The Brief

The Strictly Coffee Company is a long standing, family-owned, iconic Dunedin business, supplying fresh roasted coffee for many cafés and restaurants around Otago. Strictly Coffee approached the Firebrand team with a dated brand in need of a refresh along with an ecommerce website that would allow them to sell products online. 

The Solution

The focus of the branding was to "keep it local". The octagon symbol connects the brand with the 'Dunedin Octagon' to position them as a hyper-local Dunedin brand. It also includes 'since 1997', which is a point of difference for Strictly being a slightly more 'mature' coffee brand in the market.

The result is a classic and sophisticated logo that represents the city and the ecommerce Shopify website makes it easier than ever for all the coffee lovers out there to get their hands on their favourite local coffee.