A clean, fresh look for this premium and iconic New Zealand fashion brand.
Mild Red is a premium New Zealand fashion label based right here in Dunedin. The label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance. After Mild Red undertook a brand refresh, it was time for the website to do the same. So they approached Firebrand to set them up on the Shopify Platform with a fresh, new, modern ecommerce website.
The website needed to reflect the brand's premium positioning throughout. This was achieved through beautiful product imagery and a clean, minimalist design that reflected the brand. The imagery has a consistent and high end feel and the Shopify platform provides an easy to use interface and cart functionality to keep the purchase process nice and easy.
The result is a sleek, clutter-free website that allows Mild Red's beautiful products to shine through. If quality, contemporary fashion is up your alley - make sure to have a browse through their collections. They are gorgeous pieces, and we were proud to be chosen as digital partners to help them through this transformation journey.