The Highlanders

The Sports fans amongst us were so excited to get started and create this brand-new Website, Membership Dashboard and 2021/2022 Club Membership Campaign for Otago's rugby team, The Highlanders. 



The Brief

Firebrand is proud to have partnered with The Highlanders rugby team on the creation of their brand new website, Membership Dashboard and their 2021/22 Club Membership Campaign - “Together We Rise.”

The Solution

Our team were excited to deliver a full, end-to-end designed and developed website which highlights player profiles, live draws and results and current standing tables, showcases the heritage and history of the club, and much more! The website has a fresh and modern look with some special integrations to reach its wide fanbase.

  • A newly built eCommerce store
  • A members-only dashboard, integrated with Memberlink, to promote members-only offers, game updates, merchandise deals, profile updates, and much more. Make sure you sign up to become a Club Member to take advantage of all it has to offer.
  • Stats integrations so you never miss a piece of the action! Fixtures, results, standings, as well as LIVE game day feeds, means you'll be able to keep up to date with the score, wherever you are!

The 2021-22 Membership campaign features new 15, 30 sec and 1min campaign videos, geo-targeted social ads, an AdWords campaign, and a full native digital ad strategy with our media partners.

The Result

As we continue to work alongside The Highlanders, we are proud to see the website running seamlessly for members as well as all the different assets that are being created by our creative team on billboards, bus backs and on social media across the country.