A fresh new web presence for this major online hair products retailer to create a more intuitive user experience.
A Firebrand Friend of many years, Haircare Market came to us looking for a new website to add functionality and improve customer experience. The brief was to bring the overall website design up to date, designing a new navigation structure, improving user experience on mobile and adding product reviews, filters and live inventory to take the website experience to the next level.
Firebrand's solution for Haircare Market is a fresh new design that has customer experience at its heart including some big improvements for mobile users. An information architecture overhaul makes finding products easy for customers, with a clear view of available categories on both mobile and desktop.
The Haircare Market team have been working hard to update and improve their product information which is displayed beautifully on the new website. With direction from Haircare Market's brand, the look and feel is clean and crisp, making information easy to find and read.
New functionality was added including product filters, live inventory and a brands page showing the premium names that Haircare Market stock.
The result is a seamless website for Haircare Market that provides easy navigation, and informative information to potential buyers. We at Firebrand are very proud of the outcome, and enjoy seeing how the brand continues to grow.