Geoff Tindall Morice
Firebrand created a brand and website that represent the ruggedness of the materials Geoff's pieces are found in.
Geoff Tindall-Morice is an artist based in the Maniototo area and the creative behind some stunning lighting sculptures. Equipped with a passion to design and build functional art, Geoff’s inspiration comes from sourcing objects with a story from places such as farm sheds, old workshops, and machinery recyclers. Firebrand was approached to create a brand and website that encompasses the ruggedness of the environments that the materials are found in.
Firebrand created a logo that reflects how Geoff brings old materials together in new and innovative ways. Using earthy tones, the colour palette directly reflects the colours of the Central Otago landscape and embodies both the funky, yet natural style of Geoff’s work. Alongside the brand, the website needed to showcase the art pieces and allow buyers to contact Geoff to purchase. The website's key purpose was to really showcase these pieces as much as possible, while keeping constancy to the new brand colours and guides.
The result is a rugged and bold brand that reflects the old world coming together with the new in innovative ways. The brand is earthy and embodies the funky, yet natural style of Geoff’s work. The website successfully showcases his artwork and allows the buyers to see and purchase this work online without having to come to a physical showroom. Firebrand are proud to have been a part of this new brand creation and showcase Geogg's stunning lighting sculptures to the digital world.