AA Smartfuel Shopify App

AA Smartfuel is one of New Zealand’s most recognisable brands, with over 2.8 million Kiwis registered as customers. Firebrand has worked with AA Smartfuel for some time, so when they approached us to help them develop a Shopify app, we couldn’t wait to get started.

The Brief

AA Smartfuel is one of the leaders in loyalty marketing, with a number of major New Zealand retailers, including Countdown, BP and Contact Energy having found success with its fuel savings and discount programme. AA Smartfuel wanted to develop an app that would allow for this to be put on Shopify eCommerce sites.

The Solution

The resulting solution is an app to be added to Shopify eCommerce sites, tapping into an engaged and highly motivated member base. The app incentivises repeat purchases, has higher conversion rates and shows a growth in customer purchase value.

The Result

One of New Zealand’s best loyalty programmes is now supported by this app. We are proud to see how AA Smartfuel has grown as a result of implementing an easier technological solution for their customers, which will in turn start increasing conversions.

“We have had the pleasure of working with the Firebrand team on many different projects since 2014. The more recent project was standing up an App in the Shopify marketplace to enable New Zealand businesses to start offering AA Smartfuel discounts to their customers in a matter of minutes.

From the time of engaging Bex and Georgina about our idea of having a fully delivered App in the Shopify marketplace was second to none. The Firebrand team understood our needs and the budget we had to play with and delivered exactly what we wanted. Their ongoing support to AA Smartfuel and our Shopify retailers is still ongoing to this day. We would recommend Firebrand to any business that is looking at unique/ bespoke Apps or eCommerce websites, as they have done an amazing job for AA Smartfuel”


Scott McNulty - AA Smartfuel