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Google funded project 'Digital Journey' launches 

Kate Kidson

Designing an online assessment tool to help organisations discover how digital technologies could benefit their business was right up our alley.

March 31st 2014 marked the unveiling of a very exciting project as Digital Journey launched in Wellington with the Technology Minister in attendance!

Back in September 2013 we were offered the chance to pitch for a very exciting piece of work. It was to be funded by Google and the winning agency was to work with .nz, The Digital Office and InternetNZ to meet the brief. Knowing we were up against some massive agencies in Wellington we put together a proposal with use of cutting edge design and development technology at the forefront.

The solution we proposed involved using very clever SVG Graphics, beautiful branding and custom imagery, a full taxonomy structure in Laravel and a Content Management System; NZ CMS hero's Silverstripe.

We weren't holding our breath, we knew we had done some amazing work and our Portfolio sold the sizzle but could we secure a Google funded project? A significant wee Friday night was had when we were awarded the job and a very excited team then looked to making our vision a reality! Delivery date was fixed....but it is safe to say the team at Firebrand are never afraid of a little hard work to get a project over the line!

Working with amazing collaborators this project gave us the opportunity to really get our creative juices flowing and push the boundaries of design. Tasked with creating a versatile and dynamic brand, responsive website and online assessment tool the team had plenty to do. 

Designer Katy began by creating the brand, as the rest of the team began design and development. Copywriting became a very large part of our service provision and our wordsmith Kate kicked that to touch!

While building an interactive online assessment tool in a visual environment that grows and adapts depending on the answers provided posed some challenges, a lot of teamwork, and a healthy dose of determination saw the vision come to life.

This online hub also provides a range of resources to assist businesses progress on their digital journey, with real world case studies and videos highlighting the impact technology can have on the way businesses are run.

A project which we are particularly proud of, Digital Journey will be an amazing resource for businesses wanting to improve their online presence and make the most of the online/digital opportunities available. Take a look around, complete an online assessment and find out how you can take the next step on your Digital Journey.