Adapting or rebranding really is quite an amazing process - as we recently discovered. Creating and refreshing brands is a day to day occurrence in the Firebrand office, however turning that lens on our own business has seen us experience a little of what it's like to be the client !
We are honoured to be trusted with our client's brands, often asking them to take risks and step outside their comfort zone during the re-brand process. It stood to reason then that we should take these same risks ourselves...
So in the wake of a big year, a growing team and a vision of bright future the time felt right for our own brand to evolve.
With Creative Director Katy at the helm the team knew we were in good hands. After much reflection on the last 5 years, and thoughts of the future our new brand emerged.
The signature Firebrand flame took on a new form reflecting our trailblazing nature and representing the passing of the torch (as we are entrusted to bring our clients businesses to life in print and online). The new brand feels strong, fresh and confident and fits us just right.
We hope you like it as much as we do !