Miraka is a well-established dairy company located north of Taupo. Uniquely sustainable, each year Miraka produce over 250,000,000 litres of milk into powders and UHT products!
Kusal and the team approached us to join them and their collaborators on a journey. This is a quest to launch an all natural New Zealand product range. The real food smoothie blends appeal to busy mums who are mindful of their health and the planet.
Our role was to build and establish a digital presence through the development of a responsive website and marketing strategy. Oli got to work developing a web presence that prioritised a clean and high-end feel while keeping the packaging artwork at the forefront. Acting as an activation site an emphasis was placed on driving followers for when the product launches.
Marketing activity follows this key goal while also aiming to build trust and inspire the Whai Ora Whanau. Right up our alley we worked on a digital strategy to provide direction on social suggestions, photography style guides, event prep, SEO and conversion tracking.
We're excited to join Whai Ora on the rest of their journey!
Check out the Website here.