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New Look, Newly Named Moran Fabrication

Rebekah McNutt

After 21 years as leaders in the engineering industry, Otago Sheetmetal and Engineering Ltd have renamed and rebranded.

Darren and the team approached us with dreams of a refresh. In turn aiming to grow market awareness by highlighting their credibility and specialist services. The new brand also needed to retain a link to their history and existing clients. To make this possible we embarked on an exciting journey of naming and brand development followed by collateral creation and web design.

We kickstarted the branding process with a workshop. Names were developed, put up on the fridge and mulled over until we had a frontrunner - Moran Fabrication. With ties to the founders of the company - Ian and Susan Moran the name reflects their legacy and reputation. 

With this decided a brand was then developed emphasising expertise, a sense of credibility and establishment. We feel the bold and structured solution does this perfectly. The brand was then let free and implemented across collateral including business cards, letterheads, pull-ups and signage.

The last step in the process was an updated online presence and the development of a new responsive website. The site showcases the companies craft, case studies and team in an easy to navigate and palatable manner.

"It is rare to find such a high standard right across the team..they listen & then deliver." Darren Jennings, General Manager of Moran Fabrication

We can't wait to see Moran Fabrication continue to go from strength to strength with their new identity! Head over to their website -