Repositioning to a more client facing approach and to steer clear of the ‘norm’ of most referral organisations, Community Care Trust needed to be tackled with class and our very own Georgina, did just that.
The new brand needed to be extended across an extremely wide range of formats. At all touch points, Community Care Trust's approachability, inclusion and care needed to be reflected. The colourful and customised logotype highlights the personalised approach the team takes and the diverse range of people supported. This brand was then applied across signage, digital, team swag, and collateral.
The bright and vibrant nature of the website was needed to engage the main audience and bring forward the nature of the environment that Community Care Trust creates. The overarching storytelling was enhanced through the creation of 23 videos showcasing stories from supported people, support workers and leadership teams.
We are excited to see the new website launched and Community Care Trust showcasing the wonderful support services they offer.
Check it out: cct.org.nz
Building Signage to Drink bottles, the importance of having the new brand across all collateral was a primary focus for both Firebrand and Community Care Trust.