With a business name and concept in mind Bruce wanted to bring a boutique, personal element back to wine tours while celebrating the amazing food, wine and luxury experiences available in the Central Otago region.
After an initial consultation discussing what was required to get the business up and running it was identified they needed a brand, brand collateral including a business card and promotional flyer and of course a responsive website.
A workshop meeting helped identify the types of customers Devine Wine Tours were targeting as well as their position in the marketplace. The intent was to stand out within a crowded tourism sector presenting a highly polished and exclusive (yet approachable) look. The colour palette and brand voice were also developed as the brand emerged. Drawing inspiration from the Central Otago Landscape and the rich colours of Pinot Noir the brand embodied the concept of personalised boutique tours.
With a brand created the next step was to design and develop a website that was clean, contemporary and eye-catching. Providing content support and identifying suitable imagery the site came together delivering to the brief.
If you're keen to experience the incredible wine and cuisine on offer in Central Otago, with a host who has over 25 years experience in the hospitality industry we recommend checking out Devine Wine Tours: www.devinewinetours.co.nz