As Community Care Trust repositions to a more client facing approach, a new brand was required to appeal to potential clients rather than just the traditional referral organisations. In addition to this, the brand needed to be extended across an extremely wide range of formats. At all touchpoints, Community Care Trust's approachability, inclusion and care needed to be reflected.
The colourful and customised logotype highlights the personalised approach the team takes and the diverse range of people supported. This brand was then applied across signage, digital, team swag, and collateral.
Mission Control - Georgina, our in house print procurement expert has been working with our friends at Dunedin Print and The Print Room on some stunning outcomes including custom welcome pack folders, vinyl wall graphics and business cards with inclusion at there heart featuring braille as a component.
Our team is now continuing to refresh Community Care Trust's digital presence and provide marketing strategy support.