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Video is the new black 🎭📽🎞📟

Taryn Ormsby

There’s no denying that videos are getting more engagement, they’re being prioritised over other content on your social feeds and receive far more reach than other content. If you haven’t started including video in your marketing strategy, here's 5 reason's why you should be:

1. They tell your brand story in the quickest and most efficient way
Video can convey an appropriate emotional tone in a way that text alone can’t manage. This makes it the perfect platform to demonstrate your company’s expertise and value proposition to your customers or clients.

2. Videos can cut out manual processes
Beyond brand-building benefits, video is ideal for topic tutorials, product demos, process guides, training and other practical resources that help you live up to the promises of value and service your brand makes to its prospects and customers.

3. Video Boosts conversion rates
Conveying emotions through video is a powerful thing, and can influence buying behaviour dramatically. Videos attract 300% more traffic and help to nurture leads. (MarketingSherpa)

4. Search engines love video
Search engines love content that engages viewers. There's no denying that if you're utilising video content on your website and your social channels it will increase your visibility in Google searches. 

5. Video encourages social shares
Social video generates 1200% more shares than text and image content combined. (G2 Crowd) It's the best way to get the most reach out of your marketing content and give your brand some personality.

Video marketing is only getting bigger and you're only limited by your imagination. It’s not just for the big brands anymore, everyone should be getting on board with video creation.

The team at Firebrand have in-house video production capability (bucket loads), ask for our showreel and get to telling your story the way your customers want to consume it.