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Insomnia Brand

Insomnia - a well brewed Brand project.

Rebekah McNutt

We sure love our coffee here at Firebrand and a recent branding project allowed us to embrace it, even more, and legitimately "research" with indulgence.

Formerly known as Strictly Coffee - Insomnia Ltd has opened up in the iconic little space just next to Yuki in Bath Street. Along with the rebrand comes a shift to more experimental coffee brewing techniques. The concept: a roastery and brew lab for coffee connoisseurs.

Insomina were seeking a simplistic identity that prioritised clean type and legibility on their tucked away black building. Our solution incorporated the red already synonymous with Strictly Coffee while moving to a slick logotype.  An element of the scientific is carried through in the test tube O. 

We think both the new cafe and brand is a great addition to Bath Street. Get yourself a caffeine hit as an excuse to take a look....highly recommend!