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An enormous project for a bite-sized initiative!

Rebekah McNutt

EduBits are a new approach to learning brought to us by Otago Polytechnic and in partnership with a wide range of education providers nationwide.

The micro-credentials allow people in the industry to extend their skillset formally through bite-sized learning. Currently, EduBits can be completed within a range of industries and focuses including professional skills, agriculture and technology

The Otago Polytechnic team approached us with the need for a suite of services including nomenclature, brand/visual development and web design. We started with the brainstorm of all brainstorms — eventually refining naming concepts down to a select few. With the name sorted, our brand process kickstarted and we delved into colour, icon design and imagining what these EduBits would actually look like. These elements came together through the development of a visual architecture. Crucial in explaining how the “badges” could be differentiated across industry and contain all of the necessary metadata for use as a digital accreditation.

The next phase involved close collaboration with the IT team at Otago Polytechnic on the website - our task, the front-end design. For this, we carried through the branding and colour system to produce a highly visual and clean solution.

“I have enjoyed working with Firebrand. You’re a great team and produce excellent work”. Naell Crosby-Roe, Marketing and Communications

During the whole process we really enjoyed collaborating with the Otago Polytechnic’s marketing team and seeing the result evolve to something much bigger than we all ever imagined. Look out for EduBits roll out across New Zealand in the coming year, for now, you can learn all about the initiative on the website.