Firebrand Menu
News Work

Raising the bar for a Dunedin Engineering Heavywieght

Louis Fiddy

To tell the story of an engineering heavyweight, we developed a new brand position and content strategy that captures Farra's passion and pride. Following this with a bold new look website, complete with copywriting and photography.

Farra is an integrated, full-service engineering company that traces its Dunedin history back to 1863. With expertise spanning heavy machining, fabrication, sheet metal, stainless and industrial engineering design, Farra has worked on some extraordinary projects over the years providing innovative solutions across a wide range of industries worldwide. Farra's reach goes beyond New Zealand, working on international engineering solutions from North America to Mozambique. 

Firebrand created a brand positioning strategy for Farra that celebrates not only the incredible work they do but also the passion and expertise that their team put into every job. 

At its core is the drive to push beyond the status quo, to go the distance, to accomplish a great feat of engineering.  

SCALE HIGH. DIG DEEP. LIFT MORE. GET CLOSE.

WE ARE RAISING THE BAR.

Following this, we developed a content strategy and content base for Farra that emphasises the company's global success while staying true to their Dunedin ownership and heritage. The strategy highlights the proven experience of the Farra team as well as their design-led solutions, customer-focused approach and the development opportunities available for Farra staff members.

We designed a bold new website to take Farra's vision online with high-resolution imagery and a strong, confident style. The website combines a simple navigational structure with rich content to tell the story of Farra's many successes. We worked closely with the Farra team to make sure every page was useful, relevant and tied closely with Farra's values. The Firebrand team ensured Farra's capabilities are clear and easily accessible while giving the website design and content a modern look and feel with detailed project case studies, beautiful images and a project map emphasising Farra's global presence.

Check out the new Farra website!