I'm in the Firebrand office one day a week and so far I've been getting up to speed on local businesses around the Otago area - developing a better knowledge of Firebrands current clients. I'm also familiarising myself with other local and national agencies for a further glimpse at agency life.
Through the opportunity of this Internship with Firebrand that runs alongside my degree, I hope that I'm able to gain a wider knowledge around the marketing process from both a local and National scale from that first spark of an idea to the final product (which I have learnt Firebrand work across the entire spectrum)! I also hope to gain knowledge around social media and how it can be used to optimise businesses marketing spend and bring revenue growth. I can already see the insight and skills I gain from this amazing experience will help me a lot throughout my degree allowing me to put what I am learning into action.
You can't be taught the reality of Agency life in a classroom - feeling pretty lucky!