As social media continues to form a massive part of many businesses digital marketing tactics, the importance of a well planned social media schedule is paramount. Not only will a content schedule save you time and money, it will also highlight any strengths or weaknesses in your current promotional strategy and show what content is needed and when by.
So where do I start?
Your content schedule doesn't need to be done using flash software - even a simple Microsoft Word doc or Excel spreadsheet will do just fine! The key things to include are: The date of post, the content to be posted, post responsibilities and the social platforms to be used. Now you've got yourself a content schedule!
Your schedule be anywhere from 1-2 weeks to a month in advance, and can include all of your social channels - whether this be Facebook, Instagram, Twitter, LinkedIn, Website Blogs, Tumblr etc.
So how can this save me money?
The beauty of a social content schedule is that you can store all of your post data in one place. This may include going back and logging the results of each of your posts (for example, the number of likes, shares, post reach or comments) which you can then analyse to see what kind of posts generate the highest level of engagement and ultimately work best for your brand. This way, you can spend more time on posts that will deliver the highest results, saving you and your brand time & money in the process!
Not sure how to get started?
We help out many of our clients with their online social scheduling, including full content writing and implementation for the likes of FoodShare, LoveLoops, Dunedin's Golden Centre Mall and Sub24 Natural Skincare. If you'd like to talk to us about upping your brands social media game, or simply want some help putting together a schedule or plan of attack - don't hesitate to get in contact. We live, love and breathe social media and all things content related!
*Boosting a post on Facebook is a paid method to extend the reach of your post to an audience of your choosing.