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No Safe Limit 

Jake McKay

An parent-targeted awareness campaign aimed at raising the issue of underage drinking, The Ministry of Social Development and The Southern District Health Board partnered with Firebrand for the design and implementation aspects of their campaign. Our work comprised of branding, marketing and design work, including bus-back decals, Facebook and radio advertising, plus the development of a Hail-powered online resource toolkit.

Check out the No Safe Limit's Hail powered site here!