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Mild Red Launch

Alex Murray

A premium New Zealand made fashion label gets a premium looking website refresh.

Mild Red is a premium New Zealand made fashion label, based in Dunedin. The label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance style. With premium quality material combinations, sculptural yet timeless styles that are designed to last and combine with past and future collections.

Mild Red recently undertook a brand refresh, which meant it was time for the website to do the same. The website was to reflect the brand's premium and high end positioning, which was achieved though the amazing product imagery as well as keeping the website clean, minimising clutter, and letting the products speak for themselves.

The Lookbook section of the website was built especially for Mild Red to showcase the upcoming seasons styles, what works well with what, and links to each of the products.

If quality, contemporary, high-end fashion is up your alley - make sure you check out