When Port Otago called on Firebrand to design and develop a new responsive web solution that created a central hub for both customers and Port Otago staff we were excited to create something that would exceed the brief.
With the opportunity to execute a fully customised design the world was our oyster. The design brief phase uncovered that the key direction called for a clean, simple, visually fresh and easy to navigate site. It was imperative that the design was uncomplicated so as to be accessible to a wide variety of stakeholders, and of course it had to work seamlessly across all devices.
At the outset we put plenty of consideration into developing a site structure and navigation that would allow users to quickly and easily access the appropriate information. Developing a reconfigured site structure that better aligned with their primary goals formed the content framework for the site. From there the designs grew, taking cues from the existing branding. The resulting site delivers an online presence that reflects Port Otago's values and meets the needs of all stakeholders with a clean, professional and modern appearance.
Check it out at: www.portotago.co.nz
Not to stop there we were also contracted to manage the design and printing of a beautiful new updated Port Otago Company Brochure. Bringing a fresh new design that matched the look and feel of the website created a consistent identity across their collateral.