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The Golden Centre Mall iD Contest
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Firebrand partners with Dunedin's Golden Centre Mall to showcase their iD Fashion Week Sponsorship.  

Jake McKay

With iD Dunedin Fashion Week kicking off on the 12th of March, we've partnered with Dunedin's Golden Centre Mall to create a series of print collateral and an online marketing campaign to support their major sponsorship of the iconic Dunedin event.

Alongside a monster project heavy on strategy and graphic design team Firebrand have been responsible for the provision of the exclusive iD Dunedin Fashion Week competition featuring The Bachelors Art Green and Matilda Rice.

The contest needed to engage with the public, showcasing the Golden Centre Mall's major sponsorship of iD Dunedin Fashion Week along with highlighting visiting celebrities The Bachelor's Art Green and Matilda Rice (who the Golden Centre secured for the event).  

With an exclusive prize pack consisting of the ultimate VIP Fashion Week Experience up for grabs we created a fashion themed contest on Facebook with a simple entry mechanism to ensure maximum engagement.  

Entrants simply need to submit a ‘street fashion' style photo of their favourite outfit or a snap of their current most wanted clothing, shoes or accessories. Even better it's not to late for you to enter – so we suggest you get online here and upload a pic asap. Entries close on the 14th March with the winner being announced on the 15th!

The prize includes:

  • Two premium tickets to the iD Fashion Show on Sat 19th March
  • Invite to the Pre-Show VIP Event
  • Back Stage Tour
  • Exclusive Meet and Greet with The Bachelor's Art Green and Matilda Rice
  • A copy of Eat Clean, Live Lean signed by the Author Art Green


We recommend you keep your eyes on the Dunedin's Golden Centre Facebook and their Fashion Week microsite: idfashionweek.goldencentre.co.nz (designed and developed by Firebrand of course) for all the exciting fashion week activities and competitions.