Diary giant Miraka based in Taupo approached us a year ago now with the story of Whaiora, a new to market premium smoothie blend. They wanted to portray this story through a website that highlighted each individual ingredient and the goodness that has gone into each can. The key vision - to have a socially integrated feel that would drive interaction and a loyal following.
We started off with a full strategy and the creation of an activation site used to create hype and couple as a promotional tool to build an initial database. We then recently created an eCommerce store that had warehouse fulfilment capabilities made possible through an integration with Microsoft Dynamic Navigation.
We are continuing to provide marketing support and implementation in the form of SEM, Marketing Automation and Analytics Reporting. Phase two is to assist the team on the ongoing global strategy beginning in the Singapore space at the start of 2018 and Australia to quickly follow.
We are extremely proud of the finished product and also the ongoing implementation of our strategy.