Firebrand had the privilege of working alongside Nadine and Karina, the wonderful ladies behind Tu Mai. An all-inclusive, low-to-no-cost initiative providing support around nutrition and physical activity - without limiting clients to a gym environment. Nadine and Karina work alongside whānau to set goals, using a holistic approach, one on one, as well as in workplaces and organisations around Murihiku.
The journey started with a discovery workshop, followed by a full brand positioning, marketing strategy, content support, photography, videography and collateral design.
The photography and videography for Tu Mai focus on real people participating in the program in the natural spaces/landscapes where they take place. The asset creations include people stories, nutrition tips, recipes, wellness tips, program updates and connection to Maori cultural elements.
We’re very excited to watch this initiative continue to grow and change the lives of many more people through a holistic approach to health and wellbeing.