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Fiordland Lobster ship.
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Partnering with hugely successful exporter of Live Lobster.

Katy Miller

The strategic marketing duo of Bekah and Katy alongside of the extended Firebrand team are excited to welcome Fiordland Lobster Company to the family of clients. A very exciting project is well underway to reach the emerging affluent Chinese consumer market.

Fiordland Lobster company have been successfully exporting live lobster to China since 1993 and exporting lobster since the 1940's. Today, they export roughly 750 tonne out of New Zealand and 450 tonne from South Australia every year, it is by no means small business. 

This well-respected exporter of wild caught live lobster has recognised that it is time to expand their relationships and grow consumer demand and awareness for the premium southern rock lobster brand 'KiwiLobster'.

With an international marketing strategy & positioning process underway, our anticipation is high for results and the much-awaited taste test. 

To read more about this hugely successful exporter of delicious Lobster check them out here.